(Khurana, 2022)
Search engine optimization is the practice of improving a website so that it is more visible when people are searching for products or services. The more a website appears on search engines, the more likely it is to capture a business's brand. Website visibility is often measured by the placement of a site on search engine results pages (SERPs).And companies always try to rank on the first page, where they are most likely to get the most attention.(LaFleur, 2022)
References
Khurana, A., 2022. The Answer to the SEO vs. SEM Debate for E-commerce. [online] The Balance Small Business. Available at: <https://www.thebalancesmb.com/seo-vs-sem-which-one-do-you-choose-for-ecommerce-1141455> [Accessed 16 July 2022].
LaFleur, G., 2022. What is search engine optimization (SEO)?. [online] WhatIs.com. Available at: <https://www.techtarget.com/whatis/definition/search-engine-optimization-SEO> [Accessed 16 July 2022].
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