Research what Alt Tags and Title Tags are in HTML, and discuss how they improve SEO for your E-commerce website

on

 Alt text (alternative text) provides a description of an image's appearance or use on a page. When an image fails to load, alt text shows in its place, is indexed by search engine bots to help them better comprehend the content of your website, and is read aloud by screen readers used by people who are visually impaired. Alt text used within an HTML code or in the relevant field in your CMS is often referred to as "alt attributes," "alt descriptions," or technically wrongly as "alt tags" (Content Management System.)(Alt Text: Why It's Important For Accessibility & SEO, 2022)

(Anicic, 2022)

Alt text uses:

  • Adding alternate text to your website's photos complies with web accessibility guidelines.
  • For the benefit of someone who is completely blind, visually disabled, or unable to view the pictures on the website, alt attributes allow screen readers to interpret the information about on-page images.
  • In the event that an image file cannot be loaded, alt text will be shown in its stead.
  • Search engine crawlers can index and rank images correctly in image searches with the assistance of richer picture context and descriptions provided by alt text. Additionally, it gives search engines contextual data about the page's content.
The title tag is an HTML code tag that allows you to give a web page a title. This title can be found in the browser title bar, as well as in the search engine results pages (SERP).
It’s crucial to add and optimise your website’s title tags, as they play an essential role in terms of organic ranking (SEO). In fact, it is one of the main SEO hot areas, along with the URL, meta description tag, hN tag, ALT attribute and links (backlinks and internal links). (2022)

References

2022. [online] Available at: <https://www.atinternet.com/en/glossary/title-tag/#:~:text=The%20title%20tag%20is%20an,engine%20results%20pages%20(SERP).> [Accessed 8 September 2022].

Anicic, T., 2022. [online] Inchoo.net. Available at: <https://inchoo.net/online-marketing/ecommerce-seo-different-seo-types-websites/> [Accessed 8 September 2022].

Moz. 2022. Alt Text: Why It's Important For Accessibility & SEO. [online] Available at: <https://moz.com/learn/seo/alt-text> [Accessed 8 September 2022].


Comments

Post a Comment